Bradley Martyn is one of the most recognisable figures in modern fitness, and one of the most successful. Part bodybuilder, part entertainer, part serial entrepreneur, he turned a decade of lifting and a sharp instinct for content into a genuine business empire spanning apparel, supplements, a landmark Los Angeles gym, and one of fitness YouTube’s largest followings. Behind the viral
Few athletes have shaped a division the way Chris Bumstead shaped Classic Physique. Known to millions simply as CBum, the Canadian won six consecutive Classic Physique Olympia titles, redefined what a modern golden-era physique looks like, and carried bodybuilding into the mainstream in a way the sport had not seen in decades. When he walked off the Olympia stage as
When talking about female athletes and feats of strength, one name nearly always comes up: Stefi Cohen. Stefie Cohen, as she is often called, is one of the most prominent strength athletes in the business today, and despite branching out into boxing, this multi-world record holder has some amazing lifts under her weight belt. But who is Stefanie Cohen, how
Years ago, if you wanted to see bodybuilders compete, you’d be treated to 280 – 300-pound mass monsters posing on stage, with muscles in places that most people don’t even have places. Now, don’t get us wrong, the men’s heavyweight divisions are still very popular, but at the Olympia these days, more and more people are choosing aesthetics oversize. The
For many people in the UK, the festive season in December isn’t just for sharing presents, enjoying party food, and watching Christmas films, the festive season also happens to signify the start of the strongman season on the TV. Despite many of the most prestigious Giant’s Live strongman contests taking place in the spring, summer, and autumn/fall, they’re all televised
Viviane Winkler Lourenço, the top Brazilian fitness model, is an exceptional personality. The Vivi Winkler biography is quite inspiring as she went from being an obese child who was bullied in high school to an online sensation with millions of followers. She started her journey from her hometown in 2006, and since then, she has worked tirelessly to achieve the
Some of the most effective exercises are also the simplest. The wall sit is a perfect example. There’s no equipment, no complicated technique, and no
Kettlebells have gone from a dusty novelty in the corner of the gym to a staple of commercial gyms and CrossFit boxes everywhere, and the
For a lot of people, the dream physique starts with a set of visible six-pack abs, and the sit-up is the exercise most associated with